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~person:"Mau, Gunnar"
~person:"Wagner, Gert G."
~subject:"Psychology of advertising"
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Psychology of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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