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The business of gamification : a critical analysis
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Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]
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ECONIS (ZBW)
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1
Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
Saved in:
2
User innovation and network effects : the case of video games
Abrate, Graziano
;
Menozzi, Anna
- In:
Industrial and corporate change
29
(
2020
)
6
,
pp. 1399-1414
Persistent link: https://www.econbiz.de/10012503920
Saved in:
3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
The JamToday network : the European learning hub for applied-games for learning environments
Crombie, David
;
Mersch, Pierre
;
Dulskaia, Iana
; …
- In:
Digital technology and organizational change : …
,
(pp. 173-186)
.
2018
Persistent link: https://www.econbiz.de/10011744160
Saved in:
5
Identifying business needs
Slavova, Milanka
- In:
Digital and social media marketing : a results-driven …
,
(pp. 44-66)
.
2017
Persistent link: https://www.econbiz.de/10011582660
Saved in:
6
The eSports market and eSports sponsoring
Ströh, Julian Heinz Anton
-
2017
Persistent link: https://www.econbiz.de/10011591260
Saved in:
7
Virtuelle Güter in Computerspielen : Grundlagen, Konsum und Wirkungen von Games
Frieling, Jens
-
2017
Persistent link: https://www.econbiz.de/10011592776
Saved in:
8
The intercultural challenge of building the European eSports League for video gaming
Stein, Volker
;
Scholz, Tobias M.
- In:
Intercultural management : a case-based approach to …
,
(pp. 80-94)
.
2016
Persistent link: https://www.econbiz.de/10011459167
Saved in:
9
Feeding the red critter : the gamification of project management software
Ferrer Conill, Raul
- In:
The business of gamification : a critical analysis
,
(pp. 21-39)
.
2016
Persistent link: https://www.econbiz.de/10011563145
Saved in:
10
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
Saved in:
11
Two-minute drill : video games and social media to advance CSR
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
Corporate social responsibility in the digital age
,
(pp. 127-142)
.
2015
Persistent link: https://www.econbiz.de/10010513431
Saved in:
12
Co-creation and ambiguois ownership within virtual communities : the case of the Machinima community
Harwood, Tracy
;
Garry, Tony
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
2
,
pp. 148-156
Persistent link: https://www.econbiz.de/10010348799
Saved in:
13
The moving media industry as a catalyst for technological change and economic development : Texas as a case study
Weinstein, Bernard L.
;
Clower, Terry L.
- In:
Agglomeration, clusters and entrepreneurship : studies …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010351452
Saved in:
14
Technological change at the heart of the creative process : insights from the videogame industry
Leoni, Patrick Lucien
;
Massé, David
;
Paris, Thomas
- In:
International journal of arts management
15
(
2012/13
)
2
,
pp. 45-59
Persistent link: https://www.econbiz.de/10009735099
Saved in:
15
Communities of practice and practice preservation : a case study
Schiavone, Francesco
;
Agrifoglio, Rocco
- In:
Information systems : crossroads for organization, …
,
(pp. 331-338)
.
2012
Persistent link: https://www.econbiz.de/10009577628
Saved in:
16
So into It they forget what time it is? : video game designers and unpaid overtime
Legault, Marie-Josée
;
Ouellet, Kathleen
- In:
Managing dynamic technology-oriented businesses : high …
,
(pp. 82-102)
.
2012
Persistent link: https://www.econbiz.de/10009688562
Saved in:
17
Open Innovation und die betriebliche Integration von Internetnutzern
Menez, Raphael
;
Kahnert, Daniel
;
Blättel-Mink, Birgit
- In:
Consumers@work : zum neuen Verhältnis von Unternehmen …
,
(pp. 22-52)
.
2012
Persistent link: https://www.econbiz.de/10009626441
Saved in:
18
Small businesses in the new creative industries : innovation as a people management challenge
Hotho, Sabine
;
Champion, Katherine
- In:
Management decision : MD
49
(
2011
)
1
,
pp. 29-54
Persistent link: https://www.econbiz.de/10009011452
Saved in:
19
Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
Bigné Alcañiz, J. Enrique
;
Küster, Inés
; …
- In:
Breaking new ground in theory and practice
,
(pp. 3-20)
.
2011
Persistent link: https://www.econbiz.de/10009380153
Saved in:
20
Value networks in cloud computing
Ojala, Arto
;
Tyrväinen, Pasi
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 40-49
Persistent link: https://www.econbiz.de/10009412350
Saved in:
21
Applying game mechanisms to idea competitions
Birke, Florian
;
Witt, Maximilian
;
Robra-Bissantz, Susanne
- In:
Business organizations and collaborative web : …
,
(pp. 144-162)
.
2011
Persistent link: https://www.econbiz.de/10009388263
Saved in:
22
Evaluating mobile game prospects : perspective of a game publisher
Hallikainen, Petri
;
Tuunainen, Virpi Kristiina
; …
- In:
International journal of management and decision making …
11
(
2010
)
2
,
pp. 105-120
Persistent link: https://www.econbiz.de/10008824815
Saved in:
23
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 256-270
Persistent link: https://www.econbiz.de/10003984934
Saved in:
24
Origin of alliance portfolios : entrepreneurs, network strategies, and firm perfomance
Ozcan, Pinar
;
Eisenhardt, Kathleen M.
- In:
Academy of Management journal : AMJ
52
(
2009
)
2
,
pp. 246-279
Persistent link: https://www.econbiz.de/10003848196
Saved in:
25
Are users the next entrepreneurs? : a case study of the video game industry
Burger-Helmchen, Thierry
;
Guittard, Claude
- In:
International journal of entrepreneurship education : IJEE
6
(
2008
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10003863271
Saved in:
26
Open source : salvation or suicide?
Wilson, Scott
;
Kambil, Ajit
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10003667456
Saved in:
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