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~person:"Pelsmacker, Patrick de"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Brand management
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Markenführung
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Pelsmacker, Patrick de
Han, Heesup
40
Hollebeek, Linda D.
29
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
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Huber, Frank
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Loureiro, Sandra Maria Correia
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Klaus, Philipp
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Prentice, Catherine
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Rather, Raouf Ahmad
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Ahn, Jiseon
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Grewal, Dhruv
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Herrmann, Andreas
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Khan, Imran
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Lemon, Katherine N.
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Mittal, Vikas
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Swoboda, Bernhard
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Wangenheim, Florian von
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Wong, IpKin Anthony
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Balaji, M. S.
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Foscht, Thomas
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Hyun, Sunghyup Sean
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Japutra, Arnold
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Quach, Sara
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Sesé, F. Javier
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Evanschitzky, Heiner
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Bilgihan, Anil
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Journal of business and psychology
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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ECONIS (ZBW)
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Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
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Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
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