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Consumer behaviour
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SAGE benchmarks in culture and society
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
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Brand management ; Vol. 4
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Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
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Brand management ; Vol. 1
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Corporate brand and corporate reputation
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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Theoretical and empirical perspectives in critical marketing studies
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Legends in marketing
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Macromarketing - a global focus ; Vol. 4
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Strategic information systems ; Vol. 3
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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Developmental challenges in marketing research
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Ethics, environment and social impacts
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Exotic preferences : behavioral economics and human motivation
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Global-local consumption
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History of marketing thought ; Volume 3
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Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
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Quantitative marketing techniques and analyses
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The development of critical perspectives in marketing
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The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
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Business ethics and strategy ; Vol. 2
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Crisis management ; Vol. 3
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Evaluating research and the question of criteriology
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Evolving and emerging issues in marketing strategy
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Harvard business review on pricing
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History of marketing thought ; Volume 2
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Information systems and new applications in the service sector : models and methods
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International marketing ; Vol. 3
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International political economy ; Vol. 5
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Appreciation
Warde, Alan
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contributor
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2010
Persistent link: https://www.econbiz.de/10008649244
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Appropriation
Warde, Alan
(
contributor
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2010
Persistent link: https://www.econbiz.de/10008649247
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3
Acquisition
Warde, Alan
(
contributor
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2010
Persistent link: https://www.econbiz.de/10008649254
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4
Theoretical and historical approaches
Warde, Alan
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2010
Persistent link: https://www.econbiz.de/10008649259
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Consumption
Warde, Alan
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2010
Persistent link: https://www.econbiz.de/10008649634
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