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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Werbewirkung"
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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