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~person:"Cavazos, Carmina"
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Cavazos, Carmina
Han, Heesup
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Journal of strategic marketing
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ECONIS (ZBW)
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Entering into strategic alliances : an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control
Cavazos, Carmina
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10009717940
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2
Manager's intentions toward entering into strategic marketing alliances : an empirical investigation
Cavazos, Carmina
;
Varadarajan, Rajan
- In:
Journal of strategic marketing
20
(
2012
)
7
,
pp. 571-588
Persistent link: https://www.econbiz.de/10009687221
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