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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer attitudes
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Advertising effects
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Brand image
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Consumer behaviour
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Journal of advertising : official publication of the American Academy of Advertising
Journal of Consumer Marketing
44
European Journal of Marketing
43
Journal of retailing and consumer services
38
Journal of Services Marketing
34
International Journal of Bank Marketing
32
International journal of hospitality management
27
Journal of business research : JBR
23
Marketing Intelligence & Planning
23
Cogent business & management
22
Journal of business ethics : JOBE
22
International Marketing Review
20
Journal of Product & Brand Management
18
International journal of consumer studies
17
Psychology & marketing
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International entrepreneurship and management journal
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Asia Pacific journal of marketing and logistics
13
Journal of Islamic marketing
13
Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
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NBER working paper series
12
Entrepreneurship, theory and practice : ET & P
11
Journal of travel and tourism marketing
11
Marketing intelligence & planning
11
Strategic Direction
11
Tourism management : research, policies, practice
11
Journal of consumer behaviour : an international research review
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International Journal of Retail & Distribution Management
9
International journal of entrepreneurship and small business
9
Journal of air transport management
9
Journal of enterprising culture
9
Journal of fashion marketing and management
9
International Journal of Energy Economics and Policy : IJEEP
8
International journal of business and globalisation : IJBG
8
International journal of business information systems : IJBIS
8
International journal of business innovation and research : IJBIR
8
Journal of international consumer marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
Aguirre-Rodriguez, Alexandra
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010230051
Saved in:
2
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung
;
Lutz, Richard J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Saved in:
3
Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson
;
Burton, Scot
;
Netemeyer, …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10010230063
Saved in:
4
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
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