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~person:"Rudolph, Thomas"
~person:"Wiedmann, Klaus-Peter"
~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
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Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
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