Li, Hongyi; Tang, Fang‐Fang; Huang, Liang; Song, Fiona - In: Journal of Product & Brand Management 18 (2009) 1, pp. 60-67
Purpose – The purpose of this paper is to analyze the online DVD market in Australia, which has not been researched so far, and to examine whether the pricing patterns in this market exhibit any regularity consistent or inconsistent with research findings in other markets....