//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer goods industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer goods industry
16
Konsumgüterindustrie
16
Consumer behaviour
7
Brand management
6
Markenführung
6
Marketing cooperation
6
Marketingkooperation
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Nachhaltige Entwicklung
5
Sustainable development
5
Brand extension
4
Markentransfer
4
Marketing management
4
Marketingmanagement
4
Nonprofit organization
4
Nonprofit-Organisation
4
Brand
2
Brand image
2
Großbritannien
2
Markenartikel
2
Markenimage
2
Nichtregierungsorganisation
2
Non-governmental organization
2
Social change
2
Sozialer Wandel
2
United Kingdom
2
1994-2006
1
Advertising
1
Advertising effects
1
Asia
1
Asien
1
Brand extension theory
1
Brand loyalty
1
Business cycle
1
Capital income
1
Consumer goods
1
Crisis management
1
Ecolabeling
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
7
Author
All
Apéria, Tony
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Baghi, Ilaria
1
Bündgen, Karolin
1
Claren, Saskia
1
Dost, Florian
1
Forsythe, Sandra
1
Frank, Sarah
1
Gabrielli, Veronica
1
Giovanis, Apostolos N.
1
Haenlein, Michael
1
Hesse, Andreas
1
Kwon, Wi-suk
1
Libai, Barak
1
Myers, Beth
1
Phieler, Ulrike
1
Pitt, Leyland F.
1
Reyneke, Mignon
1
Sorokáčová, Alexandra
1
more ...
less ...
Published in...
All
Journal of marketing
The journal of brand management : an international journal
Journal of advertising research
3
Longer lasting products : alternatives to the throwaway society
3
The journal of product & brand management
2
Akzente
1
Australasian marketing journal
1
Bericht der GfK-Tagung : vom ...
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business transformation in China
1
Change, transformation, and development : with 61 tables
1
Cogent business & management
1
Direct store delivery : concepts, applications and instruments
1
Discussion papers / Deutsches Institut für Wirtschaftsforschung
1
European review of agricultural economics : ERAE
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler-Edition Wissenschaft
1
Global business review
1
Global journal of business management : GJBM
1
Global logistics and distribution planning : strategies for management
1
Hamburger Schriften zur Marketingforschung
1
IMADI.net-Projektbericht
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business information systems : IJBIS
1
International journal of economics and financial issues : IJEFI
1
International journal of intelligent enterprise
1
International journal of productivity and quality management : IJPQM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
Journal of East-West business
1
Journal of Indian business research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
4
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
5
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
6
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
7
Special issue: Brand building and buying behaviour in Asia
Apéria, Tony
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003745623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->