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~subject:"Konsumentenverhalten"
~person:"Kopalle, Praveen K."
~type:"article"
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Konsumentenverhalten
Consumer behaviour
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Consumer goods industry
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Innovation management
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Innovationsmanagement
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Konsumgüterindustrie
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Kopalle, Praveen K.
Dong, Xiaoyi
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Hoffman, Donna L.
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Journal of marketing research : JMR
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MSI reports : working paper series
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ECONIS (ZBW)
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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
2
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
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