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~subject:"Konsumentenverhalten"
~subject:"Consumer goods marketing"
~type_genre:"Fallstudie"
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Konsumentenverhalten
Consumer goods marketing
Consumer goods industry
69
Konsumgüterindustrie
69
Deutschland
15
Germany
15
Multinationales Unternehmen
15
Transnational corporation
15
USA
15
United States
15
Lieferantenmanagement
12
Supplier relationship management
12
Lieferkette
11
Supply chain
11
Brand management
10
Markenführung
10
Procter & Gamble Company
10
Innovationsmanagement
8
Theorie
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Theory
8
India
7
Indien
7
Innovation management
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Erfolgsfaktor
6
Strategisches Management
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Firm growth
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Hindustan Lever Ltd. <Bombay>
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Strategic management
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Success factor
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Unilever PLC <London>
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Unternehmenswachstum
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Welt
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World
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Competitive strategy
4
Corporate Social Responsibility
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Corporate social responsibility
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Inter-firm cooperation
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Supply Chain Management
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Takeover
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Unternehmenskooperation
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Wettbewerbsstrategie
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Hochschulschrift
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Thesis
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Graue Literatur
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German
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Chikweche, Tendai
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Fletcher, Richard
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Lüthje, Christian
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Meyer, Jan Christoph
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Betriebswirtschaftslehre für Technologie und Innovation
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DUV / Wirtschaftswissenschaft
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Schriftenreihe Rationalisierung
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The journal of consumer marketing
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ECONIS (ZBW)
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
2
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
Saved in:
3
Kundenorientierung im Innovationsprozess : e. Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten
Lüthje, Christian
-
2000
Persistent link: https://www.econbiz.de/10013429615
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