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~subject:"Konsumentenverhalten"
~subject:"Einzelhandel"
~person:"Berentzen, Johannes"
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Konsumentenverhalten
Einzelhandel
Brand management
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Consumer behaviour
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Consumer goods industry
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International marketing
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Internationales Marketing
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Konsumgüterindustrie
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Markenführung
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Berentzen, Johannes
Hoffman, Donna L.
4
Kopalle, Praveen K.
4
Schlippenbach, Vanessa von
4
Cooper, Tim
3
Inderst, Roman
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Kind, Hans Jarle
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Sand, Jan Yngve
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Wey, Christian
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Bünstorf, Guido
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Chevalier, Michel
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Dong, Xiaoyi
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Jacobsen, Brian
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Ahlert, Dieter
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Akkas, Arzum
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Aulōnitēs, Geōrgios I.
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Badrinarayanan, Vishag
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
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