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~subject:"Konsumentenverhalten"
~subject:"Innovationsmanagement"
~person:"Bartl, Michael"
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Konsumentenverhalten
Innovationsmanagement
Consumer goods industry
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Customer integration
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Deutschland
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Bartl, Michael
Hoffman, Donna L.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A manager's perspective on virtual customer integration for new product development
Bartl, Michael
;
Füller, Johann
;
Mühlbacher, Hans
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 1031-1046
Persistent link: https://www.econbiz.de/10010219650
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