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~subject:"Konsumentenverhalten"
~subject:"USA"
~isPartOf:"IMADI.net-Projektbericht"
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Brand management
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Journal of advertising research
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Longer lasting products : alternatives to the throwaway society
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Bedeutung der Produktverpackung für die Markenpräferenz im Kontext internationaler Markenführung in der FMCG-Branche
Ahlert, Dieter
;
Berentzen, Johannes
;
Ommen, Nils
-
2007
Persistent link: https://www.econbiz.de/10003792649
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