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~subject:"Konsumentenverhalten"
~subject:"Brand management"
~type_genre:"Case study"
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Konsumentenverhalten
Brand management
Consumer goods industry
69
Konsumgüterindustrie
69
Deutschland
15
Germany
15
Multinationales Unternehmen
15
Transnational corporation
15
USA
15
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Hindustan Lever Ltd. <Bombay>
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Unilever PLC <London>
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Welt
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Miskell, Peter
3
Albrecht, Ingo
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Evans, Malcolm
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Gabrielsson, Mika
1
Glynn, Mark S.
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1
Ilonen, Laura
1
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Case studies on MNCs in India
2
Trademarks, brands, and competitiveness
2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
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Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
2
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
3
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
Saved in:
4
The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Saved in:
5
Unilever : globale und lokale Aspekte erfolgreicher Markenführung
Nabholz, Nadja
;
Albrecht, Ingo
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 181-191)
.
2010
Persistent link: https://www.econbiz.de/10009011560
Saved in:
6
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
7
Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
Saved in:
8
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
9
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
10
Unilever in India : building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
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