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~isPartOf:"Case studies on MNCs in India"
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Consumer goods industry
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Hindustan Lever Ltd. <Bombay>
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India
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Indien
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Konsumgüterindustrie
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Multinationales Unternehmen
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Case studies on MNCs in India
Akzente
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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The journal of brand management : an international journal
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Journal of advertising research
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Harvard-Business-Manager : das Wissen der Besten
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Direct store delivery : concepts, applications and instruments
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Industrial marketing management : the international journal for industrial and high-tech firms
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Longer lasting products : alternatives to the throwaway society
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Marketing : ZFP ; journal of research and management
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Schriften zu Marketing und Management
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Springer eBook Collection / Business and Economics
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Discussion paper / Centre for Economic Policy Research
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Schriftenreihe Unternehmensführung und Marketing
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Springer eBook Collection
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Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
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The journal of product & brand management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Trademarks, brands, and competitiveness
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Arbeitspapier
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Betriebswirtschaftslehre für Technologie und Innovation
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Edition transcript
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European management journal
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Harvard business review : HBR
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International journal of innovation management
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International journal of retail & distribution management
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Journal of business ethics : JOBE
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Journal of business research : JBR
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1
Unilever India in 2004 : in search of a growth strategy
In:
Case studies on MNCs in India
,
(pp. 63-80)
.
2007
Persistent link: https://www.econbiz.de/10003737783
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2
Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
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3
Unilever in India : building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
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4
Unilever in India : managing brand extensions
In:
Case studies on MNCs in India
,
(pp. 221-244)
.
2007
Persistent link: https://www.econbiz.de/10003737800
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