//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"International marketing in the fast changing world"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer motivation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
2
Consumer motivation
2
International marketing
2
Internationales Marketing
2
Kaufmotiv
2
Markenimage
2
Asian
1
Asiatisch
1
Brand
1
Brand management
1
Globalisierung
1
Globalization
1
Markenartikel
1
Markenführung
1
Quality
1
Qualität
1
Target group
1
Theorie
1
Theory
1
USA
1
United States
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Language
All
English
2
Author
All
Kim, Minjeong
1
Naseem, Nayyer
1
Southworth, Sarah
1
Verma, Swati
1
Yaprak, Attila
1
Published in...
All
International marketing in the fast changing world
Journal of retailing and consumer services
21
Psychology & marketing
19
Journal of business research : JBR
11
The journal of consumer marketing
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
International journal of retail & distribution management
9
European journal of marketing : EJM
6
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Research
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection
5
International journal of wine business research : IJWBR
4
Journal of Islamic marketing : JIMA
4
Journal of internet commerce
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
4
CUDARE working papers
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of advertising research
3
Journal of marketing theory and practice
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing letters : a journal of research in marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Business Analytics
2
Central European business review : CEBR
2
Challenges for the trade of Central and Southeast Europe
2
Conference proceedings trends in business communication 2016
2
Customer Experience : Forum Dienstleistungsmanagement
2
ERIM report series research in management
2
Focus Dienstleistungsmarketing
2
Forschungsgruppe Konsum und Verhalten
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on retailer-consumer relationship development
2
International journal of sport management and marketing : IJSMM
2
International marketing review
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
2
Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer
;
Verma, Swati
;
Yaprak, Attila
- In:
International marketing in the fast changing world
,
(pp. 255-288)
.
2015
Persistent link: https://www.econbiz.de/10011416219
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->