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person:"Baldus, Brian J."
~subject:"Markenartikel"
~person:"Schoeneberg, Klaus-Peter"
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Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
-
2020
Persistent link: https://www.econbiz.de/10012126925
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Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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