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Marketing : ZFP ; journal of research and management
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Generic aversion and observational learning in the over-the-counter drug market
Carrera, Mariana
;
Villas-Boas, Sofia
-
California Agricultural Experiment Station / Department …
-
2020
Persistent link: https://www.econbiz.de/10012419006
Saved in:
2
Safe or not? : consumer responses to recalls with traceability
Toledo, Chantal
;
Villas-Boas, Sofia
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2016
Persistent link: https://www.econbiz.de/10011567780
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3
Generic aversion and observational learning in the over-the-counter drug market
Carrera, Mariana
;
Villas-Boas, Sofia
-
2015
-
Draft
Persistent link: https://www.econbiz.de/10011567755
Saved in:
4
When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate emotions
Espinoza Petersen, Francine
;
Heine, Klaus
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009750441
Saved in:
5
Stabilität oder Fragilität des Effekts des regulatorischen Fits? : eine Längsschnittanalyse zur Wahrnehmung von Marken
Leesch, Carina
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10008989474
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