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Bao, Yongchuan
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Motivating purchase of private brands : effects of store image, product signatureness, and quality variation
Bao, Yongchuan
;
Bao, Yeqing
;
Sheng, Shibin
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 220-226
Persistent link: https://www.econbiz.de/10008839674
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