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subject:"Internet marketing"
~isPartOf:"European journal of marketing : EJM"
~subject:"Markenführung"
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Internet marketing
Markenführung
Consumer motivation
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Kaufmotiv
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Advertising effects
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European journal of marketing : EJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Business Analytics
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Quick Guide
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Brand management in emerging markets : theories and practice
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Branding and sustainable competitive advantage : building virtual presence
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Bridging the gap between advertising academia and practice
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Cases on branding strategies and product development : successes and pitfalls
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Consumer information systems and relationship management : design, implementation, and use
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Dexterity in global business : a cross-dimensional analysis
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Eastern European economics : EEE
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Electronic commerce research
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EuroMed journal of business
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Global marketing strategies for the promotion of luxury goods
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International journal of advertising : the quarterly review of marketing communications
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International journal of management practice : IJMP
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International journal of wine business research : IJWBR
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International marketing in the fast changing world
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Journal of electronic commerce research : JECR
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Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
2
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
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