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~isPartOf:"Prace naukowe / Uniwersytet Ekonomiczny w Katowicach"
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Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
2
Relacje sieci handlu detalicznego z klientami i dostawcami na tle uwarunkowań globalnych i lokalnych
Bilińska-Reformat, Katarzyna
-
2015
Persistent link: https://www.econbiz.de/10011280121
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