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~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
25
Konsumentenverhalten
25
Fast moving consumer goods
23
Schnelldrehende Konsumgüter
23
Consumer packaged goods
14
consumer packaged goods
13
Consumer goods industry
6
Food retailing
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Konsumgüterindustrie
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Lebensmitteleinzelhandel
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Marketing
5
Brand management
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Einzelhandel
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Lieferantenmanagement
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Markenführung
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Nachhaltigkeit
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Packaging
4
Preismanagement
4
Pricing strategy
4
Retail trade
4
Supplier relationship management
4
Verpackung
4
supermarket
4
Brand
3
Consumer Packaged Goods
3
Distribution channel
3
Food
3
Food trade
3
Lagermanagement
3
Lebensmittel
3
Lebensmittelhandel
3
Lieferkette
3
Markenartikel
3
Marketing management
3
Marketingmanagement
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Price
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Private consumption
3
Privater Konsum
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Supply chain
3
Verbraucherverhalten
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English
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Ghosh, Amit K.
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Sinitsyn, Maxim
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American journal of business : applying research to practice ; AJB
1
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
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Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
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2
The influence of price and promotion on package size propensity
Ghosh, Amit K.
- In:
American journal of business : applying research to …
32
(
2017
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10011799639
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