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isPartOf:"International Food and Agribusiness Management Review"
~isPartOf:"European journal of marketing : EJM"
~person:"Yi, Youjae"
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Consumer behaviour
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South Korea
2
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Entertainment
1
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Film industry
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Filmwirtschaft
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Kundenbindungsprogramm
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Loyalty program
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Market segmentation
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Marktsegmentierung
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Yi, Youjae
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
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Rana, Nripendra P.
5
Simintiras, Antonis C.
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Choi, Beom Joon
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International Food and Agribusiness Management Review
European journal of marketing : EJM
Psychology & marketing
9
The service industries journal
2
Australian journal of management
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of business research : JBR
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Journal of cultural economics
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Climbing down the ladder makes you play it safe : the effect of the status of a rejecter on product evaluation
Yi, Youjae
;
Kim, Seo Young
;
Hwang, Jae Won
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 946-959
Persistent link: https://www.econbiz.de/10011708685
Saved in:
2
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
3
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae
;
Jeon, Hoseong
;
Choi, Beom Joon
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
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