//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Loyalty program"
~isPartOf:"Foundations and trends in marketing : FTMKT"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Loyalty program
Sales promotion
2
Verkaufsförderung
2
Beziehungsmarketing
1
Consumer behaviour
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Performance measurement
1
Performance-Messung
1
Preismanagement
1
Pricing strategy
1
Relationship marketing
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bijmolt, Tammo H. A.
1
Dorotic, Matilda
1
Verhoef, Peter C.
1
Published in...
All
Foundations and trends in marketing : FTMKT
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of retailing
2
Journal of revenue and pricing management
2
Schriften zum europäischen Management
2
Advances in information systems and management science
1
American business review
1
CARESS working paper
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Handelsforschung
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.
;
Dorotic, Matilda
;
Verhoef, Peter C.
-
2011
Persistent link: https://www.econbiz.de/10009545646
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->