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~subject:"Loyalty program"
~isPartOf:"Journal of economics & management strategy : JEMS"
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Loyalty program
Sales promotion
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Verkaufsförderung
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Preismanagement
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Pricing strategy
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Absatz
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Brand
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Brand management
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Competition
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Einzelhandel
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Fast moving consumer goods
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Incomplete information
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Konditionen
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Kundenbindungsprogramm
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Lieferantenmanagement
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Moraga-González, José Luis
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Petrakēs, Emmanuēl
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Journal of economics & management strategy : JEMS
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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European journal of operational research : EJOR
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Information systems research : ISR
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International journal of contemporary hospitality management
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Journal of retailing
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Journal of revenue and pricing management
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International journal of Indian culture and business management : IJICBM
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International journal of production economics
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International journal of production research
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Journal of business economics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Operations research
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Pricing tactics, strategies, and outcomes ; Vol. 2
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Reihe: Management-Know-how / M : praxisnah und aktuell
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Coupon advertising under imperfect price information
Moraga-González, José Luis
;
Petrakēs, Emmanuēl
- In:
Journal of economics & management strategy : JEMS
8
(
1999
)
4
,
pp. 523-544
Persistent link: https://www.econbiz.de/10001430194
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