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~subject:"Loyalty program"
~subject:"price promotions"
~isPartOf:"Journal of marketing"
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Loyalty program
price promotions
Sales promotion
24
Verkaufsförderung
24
Consumer behaviour
14
Konsumentenverhalten
14
Preismanagement
11
Pricing strategy
11
price promotion
5
Food retailing
3
Lebensmitteleinzelhandel
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Theorie
3
Theory
3
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Emotion
2
Event marketing
2
Event-Marketing
2
Internet marketing
2
Online-Marketing
2
Rabatt
2
Rebate
2
Relationship marketing
2
Savings
2
Sparen
2
Werbewirkung
2
Werbung
2
pricing
2
promotions
2
Arbeitsleistung
1
Arbeitsverhalten
1
Asymmetric information
1
Asymmetrische Information
1
Auction
1
Auction theory
1
Auktion
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Aspara, Jaakko
1
Falk, Tomas
1
Geng, Xianjun
1
Janiszewski, Chris A.
1
Kan, Christina
1
Lichtenstein, Donald R.
1
Liu, De
1
Liu, Yan
1
Mattila, Pekka
1
Rio Olivares, M. J. del
1
Whinston, Andrew B.
1
Wittkowski, Kristina
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Journal of marketing
Journal of retailing and consumer services
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Information systems research : ISR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
International journal of contemporary hospitality management
2
Journal of marketing research : JMR
2
Journal of revenue and pricing management
2
Schriften zum europäischen Management
2
Advances in information systems and management science
1
American business review
1
CARESS working paper
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CEMMAP working papers / Centre for Microdata Methods and Practice
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Handelsforschung
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
LIDAM discussion paper CORE
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The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
3
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
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