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~subject:"Loyalty program"
~person:"Capizzani, Mario"
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Loyalty program
Brand management
1
Consumer behaviour
1
Food retailing
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Konsumentenverhalten
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Kundenbindungsprogramm
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Capizzani, Mario
Bijmolt, Tammo H. A.
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Nevo, Aviv
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Verhoef, Peter C.
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Wolfram, Catherine D.
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Bauer, Hans H.
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Breugelmans, Els
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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