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~subject:"Loyalty program"
~subject:"Rebate"
~person:"Capizzani, Mario"
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Loyalty program
Rebate
Brand management
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Capizzani, Mario
Bijmolt, Tammo H. A.
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Natter, Martin
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Zettelmeyer, Florian
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Busse, Meghan R.
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Kukar-Kinney, Monika
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Nevo, Aviv
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Verhoef, Peter C.
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Wolfram, Catherine D.
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Bauer, Hans H.
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Bhatt, Siddharth Harshkant
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Breugelmans, Els
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Carlson, Jeffrey R.
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Cheng, Andong
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Choi, Sungchul
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Dorotic, Matilda
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Ekinci, Emre
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Gauri, Dinesh Kumar
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Gedenk, Karen
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Görtz, Gunnar
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Kaiser, Thomas
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Kauhanen, Antti
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Khouja, Moutaz
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Li, Chen
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Li, Zonghuo
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Martín Herrán, Guiomar
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Nies, Salome
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Silva-Risso, Jorge M.
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Simester, Duncan
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Skiera, Bernd
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Stanyer, Mike
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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