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~subject:"Loyalty program"
~type:"article"
~isPartOf:"Journal of promotion management : JPM"
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Loyalty program
Sales promotion
38
Verkaufsförderung
38
Consumer behaviour
18
Konsumentenverhalten
18
Advertising effects
8
Werbewirkung
8
Brand management
5
Internet marketing
5
Markenführung
5
Marketing management
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Marketingmanagement
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Online-Marketing
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USA
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United States
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Fernsehwerbung
3
Kundenbindungsprogramm
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Television advertising
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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sales promotion
3
Advertising
2
Advertising planning
2
Brand image
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Communication
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Einzelhandel
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Internet-Auktion
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Kommunikation
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Markenimage
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Online auction
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Preismanagement
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Pricing strategy
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Rabatt
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Rebate
2
Retail trade
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Sexuality
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Sexualität
2
Signalling
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3
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Clark, Ronald A.
1
Goldsmith, Ronald E.
1
Green Thornton, Corliss
1
Mittal, Manish
1
O'Curry Fogel, Suzanne
1
Sethi, Poojae
1
Zboja, James J.
1
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Journal of promotion management : JPM
Journal of retailing and consumer services
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Journal of revenue and pricing management
2
American business review
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
European journal of marketing : EJM
1
Handelsforschung
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of Indian culture and business management : IJICBM
1
International journal of hospitality management
1
International journal of production economics
1
International journal of production research
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
KoR : internationale und kapitalmarktorientierte Rechnungslegung ; IFRS
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Pricing tactics, strategies, and outcomes ; Vol. 2
1
The Rand journal of economics
1
The economic journal : the journal of the Royal Economic Society
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The review of socionetwork strategies
1
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1
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
2
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
3
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
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