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Sales promotion
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Verkaufsförderung
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Consumer behaviour
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Konsumentenverhalten
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1990-2010
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B-to-B-Marketing
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Business magazine
1
Business-to-business marketing
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Distribution channel
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Einzelhandel
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Italien
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Bauer, Hans H.
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Bley, Sabine
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Helm, Roland
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Mark, Antje
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Ziliani, Cristina
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European retail research
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
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Information systems research : ISR
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ECONIS (ZBW)
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From "trade loaders" to "online channel partner programs" : how trade promotion changed its face from 1990 to 2010
Ziliani, Cristina
- In:
European retail research
26
(
2012
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10009728698
Saved in:
2
The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
- In:
European retail research
23
(
2009
)
1
,
pp. 21-45
Persistent link: https://www.econbiz.de/10003832148
Saved in:
3
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
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