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~subject:"Category management"
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Category management
Sales promotion
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Dawes, John G.
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Gauri, Dinesh K.
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Pancras, Joseph
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Pauwels, Koen
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Journal of retailing
Journal of marketing
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Forschen und Wissen / Wirtschaftswissenschaften
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
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2
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
3
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
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