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isPartOf:"Journal of retailing"
~subject:"Decision under uncertainty"
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Search: subject_exact:"Consumer promotion"
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Decision under uncertainty
Sales promotion
45
Verkaufsförderung
45
Consumer behaviour
22
Konsumentenverhalten
22
Preismanagement
16
Pricing strategy
16
Einzelhandel
11
Retail trade
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Einzelhandelspreis
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Retail price
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Rabatt
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Rebate
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USA
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United States
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Advertising effects
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Ladengestaltung
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Low-cost strategy
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Niedrigpreisstrategie
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Store design
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Werbewirkung
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Advertising
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Brand image
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Brand management
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Category Management
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Category management
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Distribution channel
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Food retailing
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Lebensmitteleinzelhandel
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Markenführung
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Price promotions
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Pricing
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Promotions
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Theorie
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Vertriebsweg
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Breugelmans, Els
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Dellaert, Benedict G. C.
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Dutta, Sujay
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Jha, Subhash
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Krishnan, Balaji C.
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Köhler, Clemens F.
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Journal of retailing
Journal of marketing research : JMR
4
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
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Birkbeck working papers in economics and finance : BWPEF
1
ERIM report series research in management
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European journal of operational research : EJOR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business economics : JBE
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Journal of marketing
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Mays Business School Research Paper
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ECONIS (ZBW)
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Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
2
Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els
;
Köhler, Clemens F.
;
Dellaert, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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