//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sales promotion
6
Verkaufsförderung
6
Deutschland
2
Germany
2
Sales-promotion
2
Advertising planning
1
Austria
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Complaint management
1
Consumer behaviour
1
Customer service
1
Direct marketing
1
Direktmarketing
1
Fertigungsprogramm
1
Gutschein
1
Kaufentscheidung
1
Kommunikation
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundenmanagement
1
Kundenservice
1
Loyalty program
1
Marketing
1
Marketingstrategie
1
Master production schedule
1
Promotional materials
1
Purchase decision
1
Rabatt
1
Rebate
1
Relationship marketing
1
Retail assortment
1
Salespeople
1
Sortiment
1
Theorie
1
Theory
1
Unternehmen
1
Verkaufserfolg
1
Verkaufspersonal
1
Verkaufstechnik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Handbook
Article in journal
1,161
Aufsatz in Zeitschrift
1,161
Aufsatz im Buch
150
Book section
150
Graue Literatur
123
Non-commercial literature
123
Arbeitspapier
91
Working Paper
91
Hochschulschrift
58
Thesis
46
Ratgeber
24
Guidebook
22
Collection of articles of several authors
21
Sammelwerk
21
Case study
20
Fallstudie
20
Lehrbuch
20
Textbook
19
Amtsdruckschrift
10
Aufsatzsammlung
10
Government document
10
Conference paper
8
Konferenzbeitrag
8
Handbuch
6
Glossar enthalten
5
Glossary included
5
Bibliografie
4
Collection of articles written by one author
4
Sammlung
4
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Systematic review
3
Übersichtsarbeit
3
Nachschlagewerk
2
Reference book
2
Reprint
2
Wörterbuch
2
Advisory report
1
more ...
less ...
Language
All
German
4
English
2
Author
All
Auerbach, Heiko
1
Berkhout, Constant
1
Bly, Robert W.
1
Geffroy, Edgar K.
1
Hartmann, Wolfgang
1
Honzik, Klaus
1
Mullin, Roddy
1
Pepels, Werner
1
Williams, Alison
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Assortment and merchandising strategy : building a retail plan to improve shopper experience
Berkhout, Constant
-
2019
Persistent link: https://www.econbiz.de/10012004960
Saved in:
2
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
Williams, Alison
;
Mullin, Roddy
-
2009
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10003826235
Saved in:
3
Das große Geffroy Top-Verkäufer-Handbuch
Geffroy, Edgar K.
-
2008
-
1. Aufl
Persistent link: https://www.econbiz.de/10003707334
Saved in:
4
Das White Paper Marketing Handbuch : wie man mit White-Papers, Sonderberichten, Booklets und CDs mehr Leads generiert und bessere Verkaufszahlen erreicht
Bly, Robert W.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003411439
Saved in:
5
Handbuch Couponing
Hartmann, Wolfgang
(
ed.
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732390
Saved in:
6
Verkaufsförderung
Pepels, Werner
(
ed.
);
Auerbach, Heiko
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10014005537
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->