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~language:"deu"
~person:"Hoffmann, Stefan"
~subject:"Cross-cultural marketing"
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Cross-cultural marketing
Consumer behaviour
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Hoffmann, Stefan
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Journal für Betriebswirtschaft : management review quarterly
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State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan
;
Fischer, Sophia
;
Schwarz, Uta
;
Mai, Robert
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
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