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~type_genre:"Collection of articles written by one author"
~type_genre:"Aufsatzsammlung"
~subject:"Marketing management"
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Marketing management
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35
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Aufsatzsammlung
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Rudolph, Thomas
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Franch, Josep
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Meise, Jan Niklas
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Strategic marketing in fragile economic conditions
Samanta, Irene
(
contributor
)
-
2014
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
Persistent link: https://www.econbiz.de/10010414992
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2
Diversity in European Marketing : Text and Cases
Rudolph, Thomas
-
2012
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...
Persistent link: https://www.econbiz.de/10014015752
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3
Diversity in European marketing : text and cases
Rudolph, Thomas
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009530365
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4
Verbraucherorientierung der Landwirtschaft : Ansätze in Öffentlichkeitsarbeit, Produktion, Marketing
2000
Persistent link: https://www.econbiz.de/10013402645
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