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~type_genre:"Konferenzschrift"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Ahlluwalia, Sarika"
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Ahlluwalia, Sarika
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Global business review
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Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
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2
E-advertising : a conceptual framework of opportunities offered, and challenges posed to the consumers
Ahlluwalia, Sarika
;
Singh, Seema
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013198106
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