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~type_genre:"Konferenzschrift"
~type_genre:"Congress report"
~type_genre:"Aufsatz in Zeitschrift"
~language:"eng"
~person:"Belk, Russell W."
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing theory
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Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
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Exploring space and place in marketing research : excavating the garage
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla
;
Belk, …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009697275
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