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~type_genre:"Konferenzschrift"
~type_genre:"Congress report"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Mitchell, Vincent-Wayne"
~subject:"New retail products"
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The role of brand strength, type, image and product-category fit in retail brand collaborations
Mitchell, Vincent-Wayne
;
Balabanis, George
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502674
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