Resano, Helena; Sanjuán, Ana I.; Albisu, Luis M. - In: Food Policy 37 (2012) 4, pp. 355-365
Using dry-cured ham as an anchor product, consumers’ preferences for EU Quality Certification schemes, region of origin and price have been investigated with conjoint analysis. In order to achieve this aim, a mixed rank-ordered logit which allows for the investigation of heterogeneous...