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~person:"Hennig-Thurau, Thorsten"
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Hennig-Thurau, Thorsten
Allcott, Hunt
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Relationship marketing success through investments in customers
Hennig-Thurau, Thorsten
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 127-146)
.
2000
Persistent link: https://www.econbiz.de/10001456712
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Konsum-Kompetenz : eine neue Zielgröße für das Management von Geschäftsbeziehungen ; theoretische Begründung und empirische Überprüfung der Relevanz für das Konsumgütermarketing...
Hennig-Thurau, Thorsten
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1998
Persistent link: https://www.econbiz.de/10013421305
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