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~person:"Bayus, Barry L."
~subject:"Consumer behaviour"
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Consumer behaviour
Consumer goods
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Consumer electronics industry
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USA
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United States
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Unterhaltungselektronik-Industrie
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1956-1988
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1983
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Bayus, Barry L.
Uhlig, Harald
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Xie, Taojun
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Nevo, Aviv
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Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
;
Mehta, Raj
-
1994
Persistent link: https://www.econbiz.de/10000905508
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2
Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L.
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
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