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~person:"Bayus, Barry L."
~subject:"Consumer behaviour"
~type:"book"
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Consumer behaviour
Consumer goods
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Dauerhafte Konsumgüter
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Durable goods
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Market segmentation
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Bayus, Barry L.
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Report / Marketing Science Institute
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A segmentation model for the targeted marketing of consumer durables
Bayus, Barry L.
;
Mehta, Raj
-
1994
Persistent link: https://www.econbiz.de/10000905508
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