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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of international marketing"
~person:"Hultman, Magnus"
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European journal of marketing : EJM
Journal of international marketing
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ECONIS (ZBW)
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Export promotion strategy and performance : the role of international experience
Hultman, Magnus
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10009412157
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2
Export product strategy fit and performance : an empirical investigation
Hultman, Magnus
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10003936319
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