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person:"Agrawal, Nidhi"
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Agrawal, Nidhi
Cooper, Cary
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Bristow, Gillian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
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2
Guilt versus shame : coping, fluency, and framing in the effectiveness of responsible drinking messages
Duhachek, Adam
;
Agrawal, Nidhi
;
Han, Dahee
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 928-941
Persistent link: https://www.econbiz.de/10009688774
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