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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Werbewirkung"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
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