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~subject:"KMU"
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Search: subject_exact:"Corporate brand"
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KMU
Brand architecture
509
Markenarchitektur
509
Brand management
384
Markenführung
384
Corporate reputation
220
Firmenimage
219
Brand image
105
Markenimage
105
Corporate culture
97
Unternehmenskultur
97
Brand
94
Markenartikel
93
Consumer behaviour
82
Konsumentenverhalten
82
Marketing management
65
Marketingmanagement
65
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
55
Public relations
54
Corporate branding
43
Markenpolitik
42
Corporate brand
38
Stakeholder
29
corporate brand
29
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
26
Germany
26
Reputation
25
Marketing
24
Cultural heritage
23
Kulturgüter
23
Großbritannien
20
United Kingdom
20
corporate branding
20
B-to-B-Marketing
19
Business ethics
19
Business-to-business marketing
19
Unternehmensethik
19
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7
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1
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1
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1
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English
6
German
2
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Juntunen, Mari
2
Balmer, John M.T.
1
Berggren, Björn
1
Blombäck, Anna
1
Halinen, Aino
1
Halttu, Milla
1
Kalan, Battal
1
Kitchen, Philip J.
1
Koporcic, Nikolina
1
Ramírez-Passillas, Marcela
1
Richard, Yvonne
1
Rohner, Carlo
1
Saraniemi, Saila
1
Schellinger, Jochen
1
Sharifah Faridah Syed Alwi
1
Silver, Lars
1
Stoian, Maria-Cristina
1
Tokarski, Kim Oliver
1
Tähtinen, Jaana
1
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The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The IMP journal
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
1
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ECONIS (ZBW)
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina
;
Halinen, Aino
- In:
The IMP journal
12
(
2018
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
Saved in:
3
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
4
Corporate Brand Management von KMU : eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo
;
Kalan, Battal
;
Tokarski, Kim Oliver
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
62
(
2014
)
2
,
pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
Saved in:
5
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
6
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
7
The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
Saved in:
8
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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