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person:"Kernstock, Joachim"
~person:"Brexendorf, Tim Oliver"
~type_genre:"Article in journal"
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Kernstock, Joachim
Brexendorf, Tim Oliver
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Twenty-five years of the Journal of Brand Management
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 489-493
Persistent link: https://www.econbiz.de/10011962811
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Guest editorial: Corporate brand management : a leadership perspective
Kernstock, Joachim
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 717-722
Persistent link: https://www.econbiz.de/10010234999
Saved in:
4
Corporate brand integration in mergers and acquisitions : an action research-based approach
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Corporate reputation review : an international journal
15
(
2012
)
3
,
pp. 169-178
Persistent link: https://www.econbiz.de/10009582150
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