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~person:"Roper, Stuart"
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Search: subject_exact:"Corporate branding"
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Roper, Stuart
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The Routledge companion to contemporary brand management
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The journal of product & brand management
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ECONIS (ZBW)
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Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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